What Works in 2020: 6 Restaurant Marketing Trends
Restaurant marketing is constantly evolving, just like every other industry. Whichever restaurant marketing ideas and trends that worked last year might no longer work now. In order to keep yourself or your restaurant business ahead of the curve, you’ll need to be able to think on your feet. Nowadays, the success of any business is determined by how adaptable they are. Lucky for you, I have a few restaurant marketing ideas that can help you out.
Top Restaurant Marketing Trends in 2020
Instagram and TikTok Marketing
If you’ve been on the internet long enough, then you’re probably aware of how important social media is as a platform for digital marketing. As a matter of fact, if you search on Instagram, there about 23 million hashtags for various food and drinks, and there are about 200 million posts that are under the âfoodâ tag. And we’re only talking about one social media platform.
Another platform that can help you improve brand recognition is with TikTok. With more than 800 million downloads since it first launched, it’s a great place to reach out to potential customers. Because it’s so new, however, not everyone older than 30 knows what TikTok even is, let alone use it effectively for marketing. With its relevance increasing, though, that is certainly going to change in 2020.
Instagram and TikTok not only offers you a chance to advertise your restaurant relatively cheap, they’re also great ways for you to engage with your customers. Engagement is a way for your customers to be emotionally invested into your brand. Emotionally vested customers are more likely to buy and promote your products for free.
Professional Food Photography
This trend is closely related to the first one, in that it had a hand in shaping how we do digital marketing in social media. Food photography and food styling have changed people’s expectations on how food is supposed to look like. In fact, if you browse through the top trending photos of food on Instagram, you’d probably notice that there are patterns on how these photographs are composed.
These mouth-watering photos can only be possible through professional food photography. Your restaurant can either invest in good equipment and editing software to take photos for your digital menu, or they can hire a proper food photographer and stylist instead.
Lifestyle Marketing Campaigns
Although lifestyle marketing has been around for a while now, it’s uncommon for restaurants to succeed in it. Despite this, however, there are still plenty of food chains that try and get their brand beyond food and turn it into a “lifestyle brand”. This sort of trend will not slow down anytime soon, seeing as how valuable it can be for restaurants to burst into a different niche or customer base.
Push Notification Marketing
Another way for restaurants to improve sales and boost customer engagement is by investing in push messaging. Push notification, when done right, can help restaurants reach their potential customers personally. You can, for example, notify your customers of any new deals or discounts you’re having at your restaurant. It’s an effectively good way to increase customer engagement, so long as the messages you put out aren’t spammy, or something that can catch your customers’ attention.
Blogging has always been a good platform for marketing, but it hasn’t been used as extensively with restaurant marketing. This year, however, things are starting to change, with food blogging rising in popularity. Content marketing is also a good way to improve your SEO naturally. Having customers comment on your blogs is also a great way to improve customer engagement.
Delivery Service Partnerships
You’ve probably heard and tried to use Uber Eats and DoorDash, and it’s very likely you’ve discovered a fair share of good restaurants there too. This is why many restaurants and food chains are partnering up on delivery services as a way to increase the number of potential new customers being exposed to their brand.
Any new ideas you want to try out for 2020? Why not work on your digital menu as well? The folks behind Piatto.io are more than happy to help.