Top 10 Best Books for Restaurant Marketing
Getting into the restaurant business is hard work. You have finances to manage, daily operations to handle, customers to appease and employees to scold or reward. Even more overwhelming is if you’re new to the business.
Lucky for you though, there are people out there who have gone through what you and I are going through. The best part is, they’re more than willing to share what they’ve learned about restaurant marketing and other strategies in general. Yes, I’m talking about books. More specifically, the best books for restaurant marketing.
The Restaurant Manager’s Handbook by Douglas Robert Brown
Already on its 4th edition, this book is a must-have for new restauranteurs. Whether you’re lost on cost control, training your employees, getting hold of equipment, or how to properly lay out your restaurant, this book has all the info you need. The 4th edition even comes with info on how you can get the most out of social media marketing and how to meet nutritional guidelines.
How to Win and Influence People by Dale Carnegie
Being a restaurant manager, we’re expected to deal with a lot of people, not just with the food side of the business. Whether it’s your customers, employees or business partners, it’s important to learn how you deal with the people around you. This book not only teaches you how to be better with people in your restaurant, but also people in general, wherever you may be.
It’s All About the Guest by Steve DiFillippo
Since opening a restaurant at only 24, Steve DiFillippo has already hosted big names like Julia Child and even Oprah with his skills as a restaurateur and chef. Whatever he did right, he jotted down, and is now inside this book. You might not end up getting a $50 million business, but you can at least get a good start.
Restaurant Success by the Numbers by Roger Fields
If you find a book on restaurant marketing and it has a 2nd edition, then you’ll know it’s going to be good. This book provides decent strategies on catering to your prospective customers. This book has plenty of information on anywhere between bar sizes, catering to potential markets and making sound financial decisions on your restaurant’s management.
Building a StoryBrand by Donald Miller
Another book that’s not limited to just food, but mostly about building up your own brand. Now, the stuff you’ll learn from this book pretty much applies to any business, but it’ll do wonders to your restaurant as well. As your business grows, so too will your brand, and picking up this book will definitely teach you a lot when it comes to that.
Don’t 86 Your Restaurant Sales by Matt Plapp
Eventually, you’ll want to invest on restaurant marketing, and this is a great place to start. A lot of restauranteurs don’t bother with marketing, since they rarely see the results in action. This book has plenty of ideas, strategies and metrics you can work with that can help you improve your restaurant’s exposure.
Restaurant Owners Uncorked by Wil Brawley
If you’re on a bit of a rut and are looking for some inspiration for your restaurant business, then this book can help you out. It features transcripts of interviews from 20 of the best names in the business, each with a unique perspective on the industry.
Setting the Table by Danny Meyer
This book focuses more on a unique approach to hospitality. Success apparently comes from putting your employees first, and your customers and partners second. Not only is this fresh look into restaurant business practices detailed here, there are also detailed strategies from gauging your customer’s satisfaction to how you set your layout.
Purple Cow by Seth Godin
Now that the market is saturated by so many restaurants, it can be difficult to stand out. This book details ways you can set your brand apart by doing something remarkable, because simply following a checklist to success simply isn’t enough nowadays.
Kitchen Confidential by Anthony Bourdain
Curious how things work out in other restaurants? Well, this book has something for you. You’ll be treated to the late chef Anthony Bourdain’s experiences in culinary school all the way to the daily struggles of owning a restaurant. You’ll definitely get a lot of restaurant marketing ideas here. If nothing else, it’s very entertaining.
After enriching your mind with any these books, why not enrich your restaurant menu as well? Give piatto.io a try and you won’t regret it.